Onesta, a pizzeria, has a significant differentiator vis-à-vis most other pizza brands.
They use only fresh cheese, sauce and dough in all their pizzas. In fact, the 100% chemical-free, preservative-free, artisanal cheese is made and supplied from their own factory. And they wanted to everyone to know this.
While there was communication about this in-store, we decided to tell this story on the pizza boxes for the delivery customers. The cheese and the sauce storylines converge at the finished pizza.
The illustration style was kept casual in keeping with the young target audience.