THE NEED FOR A NEW SITE
Unibic set out to build an engaging and interesting journey for a customer who wantsto know what Unibic Cookies are all about. Unibic, as a challenger brand takingon the biggiest of the biscuit/cookie industry, wanted a site that would differentiate them and help them stand out.
WELCOME TO COOKIELAND
Built around the concept of more, Cookieland is a colourful and fun amusement park. Every section is treated as a fun ride or attraction. All the elements of Cookieland are made with the ingredients and elements necessary for making cookies. This can be seen in the details of each element like the windmill, the time machine, the truck in front of the factory and so on.